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MAFU-SHERPA: From Excel to an AI-Assisted Company

MAFU-SHERPA: From Excel to an AI-Assisted Company

Client
  • MAFU-SHERPA CNC Automation GmbH
Services
  • Digital Sales & Marketing
  • ERP & CPQ Configurator
  • Custom Business Apps
  • AI Sales Assistant
Tech stack
  • Business Central
  • Custom-built CPQ configurator inside Business Central
  • Power Platform (Power Apps)
  • Custom web apps (Next.js, React)
  • AI sales pipeline (OpenAI, Anthropic)

MAFU-SHERPA develops AI-controlled CNC automation for small and medium batch sizes. According to the manufacturer, the SherpaLoader is the world's first loading robot that recognizes round bar, square bar and plate blanks automatically as standard. The product was ahead of the market; the commercial processes were meant to catch up. This page tells the whole collaboration as one story, from the Excel file to the AI sales assistant. Each chapter has its own case study with the details.

01
The beginning: the smallest useful solution

When the collaboration began, inventory ran in an elaborate Excel file. As in many growing companies, it was the unofficial system. The first step was deliberately small: a scanner app on Microsoft Power Apps that captures barcodes on the shop floor and writes straight back into the existing tables. No ERP project, no migration: the smallest solution that improves everyday work immediately. Details: Inventory Management with Microsoft Power Apps.

Inventory management on the shop floor at MAFU-SHERPA
02
Digital sales: visible in the buying window

Digital sales grew in parallel. The target audience, CNC contract manufacturers and OEMs, was too small for social media advertising; MAFU-SHERPA needed visibility for prospects actively researching CNC automation. A new website, a video series on the CNC machines, segmented search campaigns with dedicated landing pages, and granular conversion tracking delivered exactly that. Today the website runs in up to 20 languages, with AI-assisted translation. The result: thousands of visitors, hundreds of sales inquiries, and orders worth millions. Details: Digitizing Sales at MAFU-SHERPA.

Digital sales at MAFU-SHERPA
03
The ERP, once the business was ready

Only then followed the ERP. Business Central covers the stable workflows in sales, purchasing, warehousing, manufacturing, and accounting; the company's own product logic was not left to the standard. A CPQ configurator built inside it translates customer requirements into bills of materials, routings, and sales quotes; hundreds of quotes have already been produced this way. Details: ERP and CPQ Configurator at MAFU-SHERPA.

ERP processes at MAFU-SHERPA
04
Manual handovers disappear

Around the ERP, the manual in-between steps have been disappearing since. The DATEV export to the tax advisor is a reproducible step instead of an Excel task. The details are in the case study Automated DATEV Export from Business Central. A cash-flow forecast additionally reads open orders, purchase orders, invoices, and VAT directly from Business Central through custom-built interfaces and shows the bank balance months ahead.

Automated commercial workflows at MAFU-SHERPA
05
Machine data as a customer portal

The delivered machines return value as well: more than 100 robots send productivity data into a customer portal every day, where each customer sees only their own machines. A technical log file became a continuous proof of value for sales and service, and the data basis on which pay-per-use financing models are planned to build. Details: Customer Portal for Machine Productivity at MAFU-SHERPA.

Customer portal for machine productivity
06
AI in sales

And sales itself? An AI sales assistant reads the websites of potential customers and scores the fit against the actual buying signals: machine park, lot sizes, processes. Then it drafts the outreach. The salesperson reviews and sends. The best criteria of an experienced salesperson are translated into repeatable signals. Details: Targeted Sales for Camera-Guided CNC Automation.

AI-assisted sales at MAFU-SHERPA
07
Results

Each of these steps was the smallest useful one on its own. Together they add up to a company where data flows from the first inquiry to the running machine, and where AI works wherever it carries its weight. Manual effort for staff and the tax advisor goes down, decisions on productivity and profitability rest on live data, and the value of the robots is visible to every customer at any time.

  • Data flows from the first inquiry to the running machine through one connected system.
  • Manual effort for staff and the tax advisor goes down step by step.
  • Decisions on productivity and profitability rest on live data.
  • The value of the delivered robots is visible to every customer at any time.
MAFU-SHERPA: From Excel to an AI-Assisted Company

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